Reasons Why Xiaomi is in top 5 among smart-phone makers:
Xiaomi
is a young Chinese smartphone distributor. It was started in 2011 by
the 23rd
richest man of China, Lei Jun. It initially started with limited
shares and now it was grown globally to such an extinct that it
reached the MartketShares of top 5 companies.Xiaomi
was inspired by the design and quality of Apple.inc and also known as
“Apple of china”. But Hugo Barra(vice president) refused to take
the name of apple to prove that they are nowhere less. Finally he,
with his team proved it and that too in a very less time span. There
are about 1 billion people in the world using Xiaomi smartphones.
This made the other tech giants to wipe their sweat and giving tough competition now.
Availability:
New User Interface:
Lower Price:
They released the handsets with a reasonable price and high specifications compared to other brands at that price range. The reason why people are still hesitating to buy is lack of trust. Many believe that Chinese products are made out of cheap and unreliable materials. Since this is just the beginning of the show, Xiaomi well planned releasing its products at their lowest price in South-East countries.
Higher
Specifications:
When
talking about specifications, there no other brands that can beat it
when price comes to an issue. Same specs can be found on other phones
of other makers Worthing twice or thrice the price of Xiaomi
smartphone. This made lower and mid range people a choice of theirs.
The quality of screen, camera, sound etc were nowhere let down by the
company. Xiaomi didn’t hesitate to use cheaper equipment in making
their smartphones. The company always served its best nevertheless
the price.
Performance:
The
performance of Xiaomi smartphones are pretty high. According to
antutu benchmark statistics, After Meizu which was another Chinese
company holding the top position, Xiaomi takes its place in top 5
smashing giants like Samsung,LG,HTC under its foot. The CPU
optimization and memory management in the MIUI OS added an extra
support to it. The pictures look intense on the high dpi screens
offered by Xiaomi smartphones. The latest MIUI v6 is doing good with
battery life and the user interface. It has reduced the number of
taps required to perform an operation compared to others custom OS or
stock android.
Other
Gadgets:
Apart
from the smartphones, Xiaomi is also a maker of successful products
like MiTV,MiBox,MiPad,MiWiFi etc that are currently available only in
few countries. Xiaomi's innovative business model has been
characterized as a disruptive force to the existing smartphone
industry by a number of commentators. It sells all its products
exclusively on Xiaomishop.com or mi.com. Its marketing strategies are
different. However these products are really innovative and premium
in looks. It is the only company in the world having a history of
selling its hundred thousand products just in few seconds.
Partnership:
Recently Microsoft announced that the flagship phone of Xiaomi, Mi4 to run Windows 10 Technical Preview.Xiaomi has had a good run so far with its smartphones running MIUI version based on Android. Now the company has teamed up with Microsoft to provide support for running Windows 10 Technical Preview on Mi4. This is a great change over from Android to Windows smartphone that no company did so far. Now Xiaomi also joined its hands with Li-Ning to produce smart running shoes. There are other partners for this young maker in different countries making the lives easier.
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